ReMA announced that it is partnering with SciAps, Inc. and Viking Motorsports to provide a fully wrapped ReMA branded car in the June 14-16, 2024, NASCAR Xfinity Series as part of Iowa Speedway’s NASCAR Summer Weekend series.
“We’re so excited about this unique partnership with SciAps that brings ReMA’s new brand to life in such a dynamic way,” said ReMA President Robin Wiener. “From the cars we drive in to the roads we drive on — recycled materials are key to creating the most iconic parts of a race. This is just the beginning of our efforts to seek new, energized opportunities to communicate the importance of the recycled materials industry to our everyday lives.”
In addition to the June 14 debut, the Recycled Materials Association is confirmed to be the featured brand at races at the Nashville Superspeedway, Chicago Street Course, Pocono Raceway, Darlington Raceway, Atlanta Motor Speedway, and Watkins Glen International, with additional opportunities added in the future.
“We are thrilled to collaborate with ReMA and showcase the significance of recycled materials in such an exciting and public way,” said SciAps CEO and Co-founder Don Sackett and Founder of Viking Motorsports. “Our technology plays a vital role in the recycled materials industry, and this partnership is a perfect opportunity to highlight the importance of sustainable practices in everyday products and industries, including motorsports.”
SciAps, Inc. is a Boston-based instrumentation company specializing in portable analytical instruments to measure any element, any place on the planet. SciAps’ X-ray fluorescence (XRF) and laser-based (LIBS) analyzers are at work in every major industry, including recycled materials, metals and mining, and battery and strategic metals (lithium, rare-earth elements).
At its April 2024 annual convention and exposition in Las Vegas, ReMA unveiled its new name, brand and color palette that accurately reflects the identity of the recycled materials industry and what the industry does daily.
